Content Direction & Talent Management

A hyped collaboration, indeed. I led this project alongside two major brands, NZXT and RTFKT Studios, as a way to get the gaming community more involved in the NFT space.Organizing the contest from start to finish, I managed production of all promotional assets and 2D/3D sneaker models, keeping both brands up-to-date on all project plans and deadlines.

Overall, the contest grossed over 2 million impressions across Twitter and resulted in an influx of 200 new community members and 50+ contest submissions.